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Comprehensive brand management: description. measurement. planning. management and maintenance(Chinese Edition) - Softcover
Synopsis
Paperback. Pub Date :2013-12-01 335 Chinese China Economic Publishing House comprehensive brand description. measurement. planning. management and maintenance First of imported brands. brand equity and balanced scorecard strategy The basic concept of the map. introduced the concept of the impact of these changes on brand management. and overall brand management processes. The book follows the description of the main structure. planning. management. maintenance. measurement and application of the brand's order. To help readers understand and master the core processes of comprehensive brand management and key themes. the author structure a curriculum consisting of 30 of the authority without walls brand university to address personal and organizational brand management capabilities to enhance the problem. first comprehensive un...
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Comprehensive brand management: description. measurement. planning. management and maintenance(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback. Pub Date :2013-12-01 Pages: 335 Language: Chinese Publisher: China Economic Publishing House comprehensive brand management: description. measurement. planning. management and maintenance First of imported brands. brand equity and balanced scorecard strategy The basic concept of the map. introduced the concept of the impact of these changes on brand management. and overall brand management processes. The book follows the description of the main structure. planning. management. main. Seller Inventory # BX043122