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Synopsis
《POP设计/中国高等院校"十二五"》由具有丰富艺术设计专业教学经验的教师编写，本书是针对本科类、专科类院校艺术专业编写的，本书主要有POP广告概述、POP广告策划、POP广告视觉要素设计原理、POP广告设计各类设计手法以及经典设计实例等内容。1.1POP设计课的教与学1.1.1POP设计的教授方法1.1.2POP设计的学习方法1.2POP广告的内涵与发展1.2.1POP广告的定义1.2.2POP广告的特点1.2.3POP广告的发展1.3POP广告的功能1.4POP广告的分类1.4.1按时间长短进行分类1.4.2按材料的不同进行分类1.4.3按陈列位置和陈列方式的不同进行分类1.5POP广告绘制工具1.5.1马克笔1.5.2彩色铅笔1.5.3粉彩笔1.5.4毛笔（白云）教学实例21课后练习232.1POP广告策划的程序和原则2.1.1POP广告策划的程序2.2.2POP广告策划的原则2.2室内POP广告策划的技巧2.2.1室内POP广告的传播组合策划2.2.2室内POP广告的摆放排列策划2.2.3室内POP广告的营销功能策划2.3室外POP广告策划的技巧2.3.1霓虹灯POP广告的策划技巧2.3.2气模POP广告的策划技巧2.3.3室外装饰POP广告的策划技巧
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- Publisher中国青年出版社
- Publication date2012
- ISBN 10 7515309911
- ISBN 13 9787515309910
- BindingPaperback
- LanguageChinese
- Edition number1
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Chinese universities second five boutique curriculum planning materials: POP Design(Chinese Edition)
ISBN 10: 7515309911
ISBN 13: 9787515309910
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: December 2012 of Pages: 144 in Publisher: China Youth Press Chinese institutions of higher learning. Twelve Five boutique curriculum planning materials: POP Design written by the teachers has a wealth of art and design professional teaching experience. This book is written for undergraduate classes. specialist colleges art professional book Overview of POP advertising. the POP advertising planning. POP advertising visual elements of design principles. POP advertising design various design techniques as well as classic design example. Contents: 1.1.2 POP 1.1 POP design course teaching and learning 1.1.1 POP design professor design learning 1.2 POP advertising connotation and development 1.2.1 POP advertising definition 1.2.2 POP advertising characteristics 1.2.3 POP advertising functions of POP advertising 1.3 1.4 POP advertising classified 1.4.1 duration different material classification 1.4.2 Classification 1.4.3 Classification 1.5 POP advertising display location and display the different drawing tools 1.5 .1 marker 1.5.2 1.5.4 1.5.3 pastel color pencil brush (Baiyun) Teaching instance 21 exercises 232.1 POP advertising planning procedures and principles 2.1.1 POP advertising planning procedure 2.2.2 POP advertising planning placed arrangement principle 2.2 indoor POP advertising planning skills 2.2.1 indoor POP advertising communications mix planning 2.2.2 indoor POP advertising planning 2.2.3 indoor POP advertising marketing function planning 2.3 outdoor POP advertising planning skills 2.3.1 2.3.2 Inflatable POP advertising neon POP advertising planning skills planning skills 2.3.3 outdoor decoration POP advertising planning skillsFour Satisfaction guaranteed,or money back. Seller Inventory # NE012258
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