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Competitiveness of Media- Chinese Characteristics Choices-The Concept, Assumption and Method Based on the Market (Chinese Edition) - Softcover

Bao Guo Qiang

 
9787516108512: Competitiveness of Media- Chinese Characteristics Choices-The Concept, Assumption and Method Based on the Market (Chinese Edition)

Synopsis

This book studies the development of Chinese media from the perspective of market and sustainable development. Firstly, it introduces the background of the research problemthe reason to study the development of Chinese media and the analysis of the concept and nature of media and media development as well as other basic theory of related research. Then it makes comments on research situation of the development of media in China and abroad. Finally it proposes the basic research structure of this book (which is the growth model of Chinese media).

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