Channel Incentives: China winning enterprise marketing core tool (second edition)(Chinese Edition) - Hardcover

SHENG BIN ZI WU XIAO LIN FENG HAI

Hardcover

ISBN 10: 7516411949 ISBN 13: 9787516411940

Publisher: Enterprise Management Press, 2016

Synopsis

Pub 2016-2-1 242 Enterprise Management Press in China's current consumer goods industry product homogeneity is very serious environmental background. to maintain business performance relies mainly on competition between enterprises channels. How to use the channel incentive strategies to develop and maintain more customers. build enterprise-oriented marketing value chain. it is to determine the ability of the business to stand out of the core of the weapon. Author more than ten years of practical experience with their own front-line market and channel incentives serious in-depth study. we launched this for the consumer goods industry marketing people. extraordinary practical value of the book. By reading this book. readers will learn to believe in the Chinese market profits growing thin. how to develop appropriate counterme...

Edition details

• Publisher: Enterprise Management Press
• Publication date: 2016
• Language: Chinese
• ISBN 10: 7516411949
• ISBN 13: 9787516411940
• Binding: Hardcover