Items related to 消费心理学：案...
Synopsis
本书研究了个体感觉、知觉、情感、意志、需要、动机、态度、自我概念、生活方式以及个性心理特征与消费者心理的内在关系，分析在社会、文化及营销因素影响下消费心理的形成和行为表现，并研究从消费心理到消费决策及行为的形成机制。 把抽象的知识通过案例形式进行表述，通过案例信息获取相关消费心理学的理论知识，做到形式新颖、文笔轻松、图文并茂，具有很强的可读性。同时，力图贴近消费者的日常生活，选取现实经济生活中的鲜活素材，突出实用性和实践性。
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Consumer Psychology: Case Studies and Practice(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback. Pub Date: 2024-02 Pages: 213 Language: Chinese Publisher: Economic Daily Press This book studies the internal relationship between individual feelings. perceptions. emotions. will. needs. motivations. attitudes. self-concepts. lifestyles. and personality psychological characteristics and consumer psychology. analyzes the formation and behavioral performance of consumer psychology under the influence of social. cultural and marketing factors. and studies the formation mechanism from. Seller Inventory # DQ031918