Items related to 怪诞行为学1 可预&#...
怪诞行为学1 可预测的非理性（中文版）PREDICTABLE IRRATIONAL:THE HIDDEN FORCES THAT SHAPE OUR DECISION (Chinese Version) - Softcover
Synopsis
我们为什么会浪费丰盛晚宴中的精致食物，却对一张打折优惠餐券念念不忘? 在做生活中的各种决策时，我们总是以为自己正在做出明智的、理性的选择。但是事实真的是这样吗? 在本书中，丹艾瑞里带我们进入了行为经济学领域，通过一系列实验研究颠覆了人们曾经普遍认同的我们的行为是完全理性的假设。无论是咖啡、减肥，买一辆车还是谈恋爱，我们的决策行为中总是带有各种非理性。 找出存在于不同领域行为和决策背后的各种力量，针对影响我们个人、企业，以及公共生活的普遍问题，找出解决方法，这正是行为经济学所要做的。 非理性是人类的本能，是主宰人类行为和决策的隐性力量。然而，这些非理性的行为既不是随机的，也不是毫无意义的。它们是有系统的、可预测的。现在，就让我们一起走进这些可预测的非理性。
"synopsis" may belong to another edition of this title.
Search results for 怪诞行为学1 可预&#...
Stock Image
The predictable irrationality of eccentric behavior(Chinese Edition)
ISBN 10: 7521767004
ISBN 13: 9787521767001
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback.Pub Date:2024-08 Pages:352 Publisher:CITIC Press Why do we waste the exquisite food in a sumptuous dinner. but can't forget a discount coupon? When making various decisions in life. we always think that we are making wise and rational choices. But is this really the case? In this book. Dan Ariely takes us into the field of behavioral economics. and through a series of experimental studies. he subverts the assumption that our behavior is completely rational. which is. Seller Inventory # DS026833
Buy New
US$ 105.25
US$ 18.00 shipping
Ships from China to U.S.A.
Ships from China to U.S.A.
Quantity: 1 available