Synopsis
为什么人们在各种网络空间的行为如此不同？ 人们在其参与的每一个网络空间寻求什么？ 为什么真实性对消费者越来越重要？ 不同的社交网络如何对应不同的思维模式？ 这是一本运用进化生物学、人类学、神经解剖学和心理学,以及作者十多年的实践经验,来解释为什么人们在各种网络空间的行为如此不同,以及他们到底在寻求什么的优秀著作。本书以弗洛伊德的本我、自我和超我的人类心理模型为框架,展示了互联网是人类集体心理的数字化反映。在此基础上,本书继续探讨了品牌方、广告商以及其他有兴趣了解社交媒体的人创造更优质内容、获得更高热度的方式。
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The meme machine: Why social media is so attractive(Chinese Edition)
ISBN 10: 7522129680
ISBN 13: 9787522129686
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Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. Language:Chinese.Paperback.Pub Date:2024-01 Publisher: China Science and Technology Press. China Atomic Energy Press Why do people behave so differently in various cyberspaces? What do people seek in every cyberspace they participate in? Why authenticity Increasingly important to consumers? How do different social networks correspond to different modes of thinking? This book uses evolutionary biology. anthropology. neuroanatomy and psychology. as well as the author's more than ten years of pr. Seller Inventory # NM016505
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