Items related to 品牌竞争力视角...
Synopsis
本书的综合理论分析和实证检验发现，企业的技术创新可以显著提升企业绩效，其内在机制既有直接影响，也有提高品牌价值这一中介效应的影响。这一研究结果说明，技术创新对企业绩效不仅具有直接促进作用，其推进品牌建设的作用机制同样值得重视。在进行理论分析和实证检验之后，本书提出了以技术创新为支撑的品牌培育对策。与以往研究相比，本书从品牌竞争力视角探讨了技术创新对企业绩效的影响机制，十分符合中国式现代化建设对创新驱动、对品牌培育日益紧迫要求的现实特征。
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A study on the mechanism of technological innovation's impact on corporate performance from the perspective of brand competitiveness(Chinese Edition)
ISBN 10: 7522328799
ISBN 13: 9787522328799
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Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback.Pub Date:2024-02 Pages:228 Publisher:China Finance and Economics Publishing House The comprehensive theoretical analysis and empirical tests of this book found that the technological innovation of enterprises can significantly improve corporate performance. Its internal mechanism has both direct impact and the mediating effect of improving brand value. This research result shows that technological innovation not only has a direct promoting effect on corporate perfor. Seller Inventory # DS039583
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