Items related to Sensory Brand (Chinese Edition)
Synopsis
Consumers are becoming more and more captious, the homogeneous commodities emerge in an endless stream and advertising war is becoming even more violent. In this environment, how can you make your products and advertising get through the close siege and keep your own brand of eternity? The global branding guru Martin Lindstrom reveals the success similarity of global common top brands to us: most of them use the sensory brand as the marketing means to create the brand new ""five-dimensional"" sensory world - with ""color"" to please customers, with ""sound"" to move customers, with ""flavor"" to lure customers and with passion to touch customers. It keeps the customers loyalty index and dont let them go to other brands.
"synopsis" may belong to another edition of this title.
Search results for Sensory Brand (Chinese Edition)
Stock Image
sensory brand [paperback](Chinese Edition)
Published by
Tianjing Education Press, 2011
ISBN 10: 7530963953
ISBN 13: 9787530963951
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback. Pages Number: 224 Language: Simplified Chinese. Publisher: Tianjin Education Press; 1 (2011 3 January). sensory brand Introduction: the consumer becoming more demanding. homogeneous product after another. fighting intensified advertising environment. how to make their products and advertising to Win. to make their brand Changsheng not bad? global brand guru Martin Lin Site Long reveals to us the world s top brand success in common: they mostly use a sensory brand marketing. to crea. Seller Inventory # F90507