Marketing (2nd Edition) higher education second five economic management planning materials(Chinese Edition) - Softcover
Synopsis
Paperback. Pub Date :2013-07-01 398 Chinese Henan Science and Technology Press. Marketing (2nd Edition) higher education second five economic management planning materials. the basic framework is in accordance with the marketing management process design. a total of thirteen chapters. respectively. from an overview of marketing management. marketing. strategic planning and marketing management process. marketing environment. the market buying behavior analysis. marketing research and forecasting. market competitor analysis. target market strategy. product strategy. brand strategy. pricing strategy. distribution channel strategy. marketing strategy and marketing organization and management aspects introduced. Marketing (2nd Edition) higher education second five economic management planning materials. the main feature is a complete system. new cases...
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Marketing (2nd Edition) higher education second five economic management planning materials(Chinese Edition)
Published by
Henan Science and Technology Press, 2013
ISBN 10: 7534961149
ISBN 13: 9787534961144
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback. Pub Date :2013-07-01 Pages: 398 Language: Chinese Publisher: Henan Science and Technology Press. Marketing (2nd Edition) higher education second five economic management planning materials. the basic framework is in accordance with the marketing management process design. a total of thirteen chapters. respectively. from an overview of marketing management. marketing. strategic planning and marketing management process. marketing environment. the market buying behavior analysis. mar. Seller Inventory # BX043155