Synopsis
《上海交通大学MBA经典案例集5》主要内容包括：上福公司在供应链管理环境下的采购管理、一个航天制造企业的管理变革之路、巴斯夫公司中国市场造纸化学品营销渠道、上海A剧场的戏曲演出营销现状分析、三洋能源的供应链管理、三洋能源的供应链管理改进方案制定、U公司的营销渠道冲突、上海太保产险营销渠道战略调整、上海锦江国际酒店集团的市场定位问题等。
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Shanghai Jiao Tong University MBA classic case set 5(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. Paperback. Pub Date:2016-06-01 Pages:466 Language: Publisher: Chinese Shanghai Sanlian bookstore Shanghai Jiao Tong University MBA classic case set 5 the main contents include: Fu company in the environment of supply chain management procurement management. a management reform of aerospace manufacturing enterprises in the road. the market Basf Inc China papermaking chemicals marketing channel. Seller Inventory # DN005915