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Marketing Plan (Chinese Edition) - Softcover

Mo Xiao Ping

 
9787542931740: Marketing Plan (Chinese Edition)
Softcover
ISBN 10: 7542931741 ISBN 13: 9787542931740
Publisher: Lixin Accountant Publishing House, 2012
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This book mainly tells about the seven typical assignments in the working process of marketing plan, which are the confirmation of the market plan task, prophase research, the setting up of the goal and strategy of marketing, the plan of marketing strategies, the expense budget of marketing fee and the forecast of benefic, the evaluation and selection of marketing plans, and the implementation and control of marketing plan.

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MO XIAO PING
ISBN 10: 7542931741 ISBN 13: 9787542931740
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Book Description paperback. Condition: New. Paperback Language: Simplified Chinese Publisher: Lixin Accounting Publishing; 1st edition (March 1. 2012). Content Introduction to marketing planning . the book introduces the seven typical tasks in the marketing planning process: marketing confirmation of planning tasks. preliminary research. the setting of marketing objectives and strategies. marketing strategy. design. marketing costs. budget and benefits of forecasting. the evaluation and selection of the marketing program. marketing pro. Seller Inventory # MX1549

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