Items related to Luxury Brand Management (Second Edition)(Chinese Edition)
Synopsis
Language:Chinese.Paperback. Pub Date: 2015-7-1 Pages: 373 Publisher: Polytechnic Press what the definition of a luxury brand? Conventional wisdom suggests that it's selective and exclusive to such an extent that only a retail brand can exist in each category (such as cars. perfumes. cosmetics. etc.). However. this definition is essentially rigid. without taking into account the definition of luxury brands now on the way. more and more luxury brands by how they are placed in store locations and consumers look at them and definitions. This revised and updated version of the Luxury Brand Management (second edition) is the first luxury brand management of the brand covers the most comprehensive work. aimed at the majority of the world's brand. By three well-known people in the industry to write this book. based on the new. broader definition basis. The book relates the luxury br...
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Luxury Brand Management (Second Edition)(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2015-7-1 Pages: 373 Publisher: Polytechnic Press what the definition of a luxury brand? Conventional wisdom suggests that it's selective and exclusive to such an extent that only a retail brand can exist in each category (such as cars. perfumes. cosmetics. etc.). However. this definition is essentially rigid. without taking into account the definition of luxury brands now on the way. more and more luxury brands by how they are placed in store locations an. Seller Inventory # CY009786
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