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Synopsis
影像是当今城市传播的主流符号载体，对城市形象的构建、城市软实力的展示起到重要作用。在上海正加快建设社会主义现代化国际大都市、全面提升城市软实力的大背景下，本书旨在从非虚构城市影像类型——城市形象宣传片、城市题材纪录片和社交网络短视频入手，研究其对于塑造上海城市形象、探讨其生产和传播的创新改进；另一方面运用了文本分析、内容分析等方法，对有代表性的视频文本进行了定性和定量相结合的研究。在“人民城市人民建，人民城市为人民”重要理念的指导下，对未来上海城市影像的创新提出策略建议。
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Stock Image
Innovation of Shanghai's Urban Image and Communication of its External Image from the Perspective of Soft Power(Chinese Edition)
ISBN 10: 7549643016
ISBN 13: 9787549643011
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2024-10 Pages: 204 Publisher: Wenhui Press Images are the mainstream symbolic carriers of urban communication today. playing a vital role in constructing a city's image and showcasing its soft power. Against the backdrop of Shanghai's accelerated construction of a socialist modern international metropolis and its comprehensive enhancement of its soft power. this book aims to study the innovative improvements in the production and dissemination of non-fict. Seller Inventory # DT031750