Items related to Advertising Lesson 1: From the ivory tower into the...

Advertising Lesson 1: From the ivory tower into the advertising ring [Paperback](Chinese Edition) - Softcover

DING HAI MENG

 
9787561539347: Advertising Lesson 1: From the ivory tower into the advertising ring [Paperback](Chinese Edition)

Synopsis

《广告人第1课:从象牙塔到广告圈》里,作者丁海猛、连超、陈胜回答了学生对广告行业感兴趣的诸多问题。作者并不告诉读者是否应该选择进入广告圈,只是真实客观地告诉读者广告是这个样子的,在广告公司实习是什么样的,工作又是什么样的,广告人是什么样的……然后让读者自己选择。如果读者愿意选择,书里又告诉读者如何为这个选择而准备和努力。

"synopsis" may belong to another edition of this title.