《广告人第1课:从象牙塔到广告圈》里,作者丁海猛、连超、陈胜回答了学生对广告行业感兴趣的诸多问题。作者并不告诉读者是否应该选择进入广告圈,只是真实客观地告诉读者广告是这个样子的,在广告公司实习是什么样的,工作又是什么样的,广告人是什么样的……然后让读者自己选择。如果读者愿意选择,书里又告诉读者如何为这个选择而准备和努力。
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Seller: liu xing, Nanjing, JS, China
paperback. Condition: New. Paperback Pages Number: 296 Language: Simplified Chinese Publisher: Xiamen University Press; 1 edition (September 1. 2011). Advertising Lesson 1: From the ivory tower to the advertising circles . of Henry Ding Meng . even the ultra-Sheng answer students interested in the advertising industry. The author does not tell the reader should choose to enter the advertising circle. tell the reader ads only real objective is like this. practice is what kind of work in an advertising agency and what ki. Seller Inventory # LY0130