Items related to 新闻发布与舆情...
Synopsis
本书是“社会公共服务培训教材”之一。全书在吸收国内外*新研究成果的基础上，在政府新闻传播的视域中，介绍新闻发布的原则、类型、新闻发布与政府形象等有关知识；对舆情的收集、研判以及舆情应对等有关问题进行理论探讨。结合相关案例分析，以求实现理论与实践的结合。全书将学术理论的严谨性与教学对象所需的通俗性、应用性相结合，深入浅出，简洁明了，易于教学。在丰富读者相关知识的同时，帮助读者提高新闻素养，使他们在具体工作实践中，能够更好地维护政府形象。
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Seller Image
Press release and public opinion coping of HeFei University of Technology press(Chinese Edition)
ISBN 10: 7565027189
ISBN 13: 9787565027185
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Pub. Date:2016-04-01 Publisher: Paperback HeFei University of Technology press book is one of the social public service training materials. The new research results based on the domestic and foreign * on the news media in the government perspective. introduces principles and types of the press release. press releases and the image of the government and other relevant knowledge; for the collection of public opinion. judge and respond to public opinion and other relevant issues. Seller Inventory # DN007373