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A comparative study of the impact of endorsement types on consumer purchasing intentions/Moxiang Finance Academic Library(Chinese Edition) - Softcover
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Language:Chinese.paperback.Pub Date:2023-04.publisher:Dongbei University of Finance and Economics Press.description:Paperback. Pub Date: 2023-04 Pages: 131 Language: Chinese Publisher: Dongbei University of Finance and Economics Press This book is dedicated to exploring the impact and mechanism of celebrity endorsements and internet celebrity endorsements on consu
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A comparative study of the impact of endorsement types on consumer purchasing intentions/Moxiang Finance Academic Library(Chinese Edition)
Published by
Dongbei University of Finance and Economics Press, 2023
ISBN 10: 7565448095
ISBN 13: 9787565448096
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback. Pub Date: 2023-04 Pages: 131 Language: Chinese Publisher: Dongbei University of Finance and Economics Press This book is dedicated to exploring the impact and mechanism of celebrity endorsements and internet celebrity endorsements on consumers' willingness to buy. and analyzes the applicable scenarios of the impact of celebrity endorsements and internet celebrity endorsements on consumers' willingness to buy. In order to answer the above questions. based on self-theory. this book e. Seller Inventory # DQ046133