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Application-oriented colleges and universities 12th Five-Year Plan textbook Business Series: Marketing Theory and Practice(Chinese Edition) - Softcover

WANG YAN CHANG

 
9787566405333: Application-oriented colleges and universities 12th Five-Year Plan textbook Business Series: Marketing Theory and Practice(Chinese Edition)
Softcover
ISBN 10: 7566405330 ISBN 13: 9787566405333
Publisher: Beijing Normal University Publishing Group. Anhui University Press, 2000

Synopsis

Paperback. Pub 2012 380 Chinese in Beijing Normal University Publishing Group. Anhui University Press applied universities Twelfth Five-Year Plan textbook Business Marketing Theory and Practice strive to timeliness in the selection of the case. more choice example of the domestic market. around the hot social progressiveness and contemporary efforts to highlight the latest research results of the discipline. reflects the content of the textbook with the times in tune. Knowledge links. market focus columns interspersed introduced a large number of new marketing strategies. new knowledge. broaden their horizons. teaching materials to increase a certain freshness. highlighting the times. Chapter One Market Market and Marketing Section I Overview Chapter II Section II Evolution Summary This chapter exercises case studies for th...

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Publisher
Beijing Normal University Publishing Group. Anhui University Press
Publication date
2000
Language
Chinese
ISBN 10 
7566405330
ISBN 13 
9787566405333
Binding
Paperback