Items related to 安徽老字号的传...
Synopsis
本书稿旨在剖析安徽省老字号的发展背景，研究当前安徽省老字号的概况、区域和行业分布，16个地市的知名特色商业街，安徽省老字号的经营管理模式、传播和旅游开发等，分析安徽老字号品牌的经营管理、品牌形象老化、区域特征太强、传播手段单一、产品缺乏创新、生产工艺落后、企业产权制度、知识产权保护等方面的问题，并提出了针对品牌形象与传播、产品创新、体制改革及品牌保护方面的建议，为安徽省老字号的发展、传承与创新提出相应对策。
"synopsis" may belong to another edition of this title.
Search results for 安徽老字号的传...
Stock Image
The inheritance and revitalization of Anhui time-honored brands(Chinese Edition)
ISBN 10: 7566425927
ISBN 13: 9787566425928
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2023-05 Publisher: Anhui University Press This manuscript aims to analyze the development background of time-honored brands in Anhui Province. study the current profile. regional and industry distribution of time-honored brands in Anhui Province. the well-known characteristic commercial streets in 16 prefecture-level cities. the operation and management model. communication and tourism development of time-honored brands in Anhui Province. analyze the prob. Seller Inventory # DQ039111