Items related to 实用公共关系教...
Synopsis
本书是“21世纪普通高等学校涉外秘书专业系列教材”之一，共分三篇八章，分别对公共关系的理论沿革及其功能、公共关系实践的理论基础和公共关系的实际应用展开具体论述，同时结合100多个案例，深入浅出地将公共关系理论与实践结合起来讲解，使读者能较快了解公共关系工作的内容、方法及所需的能力。本书可作为管理类各专业学生的教材，也可作为企业管理人员、公关人员、营销人员的培训教材。
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Practical public relations tutorial (21st Century General College Foreign Secretary Professional Series Textbook)(Chinese Edition)
ISBN 10: 7566828150
ISBN 13: 9787566828156
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2020-01-01 Publisher: Guangzhou Jinan University Press Co. Ltd. This book is one of the 21st Century General College Foreign Secretary Professional Series. a total of three eight chapters. respectively. for public relations The theoretical evolution and its function. the theoretical foundation of public relations practice and the actual application of public relations are dedicated. while combining more than 100 cases. deep . Seller Inventory # NR021746