本书以内容分析法和话语分析法为基本研究方法,以《每日电讯报》关于中国的报道为研究样本,对新闻报道中的常规性议题文本进行编码设计分析,侧重对新闻报道内容、方法、态度、倾向的分析。同时,围绕近年涉及中国的重大事件,对其报道文本进行话语分析,考察中国国家形象在《每日电讯报》中的呈现情况。分析其报道中国问题所采用的新闻框架及形成原因,探讨在新闻价值、文化背景、意识形态、商业利益、国际关系等因素的合力之下中国形象的呈现是否存在着跨文化的误传播现象。了解和把握《每日电讯报》对中国报道的影响因素,从而有助于有针对性地制定国际传播战略,积极提高中国媒体对外跨文化传播水平,促进我国良好国际形象的塑造。
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Seller: liu xing, Nanjing, JS, China
Hardcover. Condition: New. HardCover.Pub Date:2020-08-01 Pages:174 Language:Chinese Publisher:Huazhong University of Science and Technology Press. The existing works at home and abroad do not systematically analyze the country's image in theory. and the related results are scattered in various discussions. Chapters appear as similar concepts such as prestige. attractiveness. reputation. belief system. and brand that belong to the same level as the image.?This research series has the following two obvious comparative ad. Seller Inventory # NS041902
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