在我国着力打造数字中国、发展数字经济的战略背景下,电子商务的内涵和外延得到了全新的扩展。本书针对我国的电子商务建设和数字经济发展,对新时代背景下电子商务作出了新阐释;重点描述了我国的电子商务“互联网 ”行业实践;并以创新创业的时代需求为线索,对电子商务商业模式设计、供应链实施、法律环境和创新技能等相关知识进行了全面说明;最后充分探讨了新科技革命对未来电子商务发展的影响。本书既适合作为高等院校经管类专业的基础课教材,也适合面向所有专业的电子商务选修课,对从事电子商务相关领域的工作人员也有一定的参考价值。
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Seller: liu xing, Nanjing, JS, China
paperback. Condition: New. Language:Chinese.Paperback.Pub Date:2023-05 Pages:392 Publisher:Tongji University Press In the strategic context of my country's efforts to build a digital China and develop a digital economy. the connotation and extension of e-commerce have been completely expanded. Aiming at my country's e-commerce construction and digital economic development. this book makes a new interpretation of e-commerce in the context of the new era; it focuses on describing my country's e-commerce Internet + indust. Seller Inventory # DQ037328
Quantity: 3 available