manage customer equity: How customer lifetime value reshaping corporate strategy(Chinese Edition) - Softcover
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manage customer equity: How customer lifetime value reshaping corporate strategy(Chinese Edition)
Published by
Enterprise Management Publishing House Pub. Date :, 2001
ISBN 10: 7801475496
ISBN 13: 9787801475497
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Pages Number: 355.24 Publisher: Enterprise Management Press Pub. Date :2006-07. Book Preface This book aims to help companies reshape their business strategies to achieve customer-centric business thinking. End enterprise editor in the book provides a model that can help companies make the most important asset - the customer assets (customer lifetime value) - maximized. Features and commentary excerpts from brand equity to customer equity to our friends in Argentina Marcos (M. Seller Inventory # J14674