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Synopsis
Date :2003-5-1 200 China Foreign Economic and Trade Press know woman's heart is a Gordian difficult questions in life and research are so. Author Yang Xiaoyan from the academic research point of trying to solve this problem . she made ??the female consumer depth of interpretation . her doctoral research experience and unique qualities make this book worthy of attention. From the overall comparison . western women's studies in the breadth and depth over China . Chinese academic study of women . especially women from the perspective of consumer behavior research . but also virtually nonexistent. The proportion of consumption and purchase decisions of view. the importance and significance of the female consumer is particularly significant and undeniable. The first chapter of the first section of the basic concepts of consumer beh...
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Chinese female consumer behavior theory decryption(Chinese Edition)
Published by
China Foreign Trade and Economic Publishing House, 2003
ISBN 10: 7801811178
ISBN 13: 9787801811172
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Pub Date :2003-5-1 Pages: 200 Publisher: China Foreign Economic and Trade Press know woman's heart is a Gordian difficult questions in life and research are so. Author Yang Xiaoyan from the academic research point of trying to solve this problem . she made ??the female consumer depth of interpretation . her doctoral research experience and unique qualities make this book worthy of attention. From the overall comparison . western women's studies in the breadth and depth over C. Seller Inventory # BT003428