Items related to Advertising & Integrated Brand Promotion (5th Edition)...

Advertising & Integrated Brand Promotion (5th Edition) (Chinese Edition) - Softcover

O'Guinn.T.C; Allen.C.T; Semenik.R.J

 
9787811226959: Advertising & Integrated Brand Promotion (5th Edition) (Chinese Edition)

Synopsis

This book introduces the concept of advertising and the ways to conduct advertising and brand promotion. It also involves the social, ethical and regulatory aspects of advertising.

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