Consumer Behavior (3rd Edition) (Chinese Edition) - Softcover

Rong Xiao Hua

 
9787811227147: Consumer Behavior (3rd Edition) (Chinese Edition)
Softcover
ISBN 10: 7811227142 ISBN 13: 9787811227147
Publisher: Dongbei University of Finance and Economics Press, 2009

Synopsis

This book first introduces the concept of modern marketing and its most basic form. The writer holds that it is necessary for an enterprise to foresee and satisfy the demand of the consumers and know the reasons, process and influencing factors of their purchasing behaviors for the sake of the highest profit.

"synopsis" may belong to another edition of this title.

Publisher
Dongbei University of Finance and Economics Press
Publication date
2009
Language
Chinese
ISBN 10 
7811227142
ISBN 13 
9787811227147
Binding
Paperback
Number of pages
199