Items related to Customer Relationship Management: Concepts and Cases
The coverage includes the theoretical dimensions of the topic besides linking them with industry illustrations. In addition, the text brings to fore the role of IT in CRM, e-CRM technologies that facilitate data warehousing and data mining activities, and a host of other issues.
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- PublisherPHI Learning
- ISBN 10 8120335384
- ISBN 13 9788120335387
- BindingPaperback
- Number of pages264
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