Items related to Managing Innovations and New Product Development

Managing Innovations and New Product Development - Softcover

CHATURVEDI/KUMAR/RAH

 
9788120337275: Managing Innovations and New Product Development
Softcover
ISBN 10: 8120337271 ISBN 13: 9788120337275
Publisher: PRENTICE HALL, 2010

Synopsis

The book presents a framework for a new product development, laying emphasis on generic concepts and processes, which are useful and profitable for small and large organizations including the multinationals. The book highlights the innovation theories that are helping service sector companies to prosper and excel in their fields. It also provides a mathematical formula for students to calculate sales-estimation of first-time-sales of a new product. The Ten Case Studies on real-life products from the Indian market enrich the text and enable students to fully understand innovative techniques that help increase the potential and market value of an established product.

"synopsis" may belong to another edition of this title.

Publisher
PRENTICE HALL
Publication date
2010
Language
English
ISBN 10 
8120337271
ISBN 13 
9788120337275
Binding
Paperback
Edition number
1
Number of pages
312