Items related to Strategic Management: Text and Cases
Synopsis
In this book, the author has endeavoured to bring home to the readers the concepts, practices and approach to Strategic Management and its relevance in the context of the changing global economy. The book discusses 27 cases of successful enterprises that have excelled in performance as a result of the application of strategic thinking and decisions. It underlines the point that strategic management is a continuous activity and that a successful strategy is an integral part of the process of management. Balanced scorecard, strategic mapping and benchmarking find proper treatment in the book as new approaches to strategic management. These are integral components of strategic management and have been covered with live cases. Table of Contents Preface Acknowledgements 1. INTRODUCTION TO STRATEGIC MANAGEMENT 2. STRATEGIC PLANNING 3. STRATEGIC ANALYSIS 4. CHOOSING STRATEGIC OPTIONS 5. STRATEGIC THINKING: SIGNIFICANCE OF THE PROCESS OF STRATEGY FORMULATION 6. SIGNIFICANCE OF CONTEXT 7. SIGNIFICANCE OF CONTENT 8. STRATEGIC RESPONSES OF ORGANIZATIONS TO CHANGING ENVIRONMENT 9. FUNCTIONAL STRATEGIES 10 STRATEGIC LEADERSHIP 11. USE OF BALANCED SCORECARD IN STRATEGIC MANAGEMENT 12. CONSTRUCTING STRATEGY MAP 13. MOBIL STORY: A CASE STUDY References Index
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