Items related to E-Marketing
This popular book on e-marketing offers traditional marketing coverage with focus on the Internet and other technologies that have had a profound effect on marketing. It elaborates on the e-marketing planning and marketing mix topics from a strategic perspective. New to this edition: New chapter on engaging customers with social media. Extensive discussion on buying social media ads; using individual targeting with widgets and engaging social network users with ads. Extensive updation of the topic statistics about internet use and strategy effectiveness.
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- PublisherPrentice Hall of India
- Publication date2012
- ISBN 10 8120345010
- ISBN 13 9788120345010
- BindingPaperback
- Edition number6
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