Modern Marketing

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9788121916974: Modern Marketing

Economics, finance, business & management

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R S N PILLAI,S.KALA,V BAGAVATHI
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R S N PILLAI,S.KALA,V BAGAVATHI
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Begavathi Pillai R.S.N.
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Bagavathi,R.S.N. Pillai
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Book Description S. Chand & Company Ltd, 2016. Softcover. Book Condition: New. 5th or later edition. 1. The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. 2. Nine new chapters have been added in this latest edition. 3. The matter is presented in simple and lucid language. 4. Important concepts have been highlighted to enable students for a quick glance. 5. A number of case studies have been included. Contents: 1. MARKET AND MARKETING 2. MODERN MARKETING CONCEPT 3. MARKETING SYSTEM, MARKETING MIX, MARKETING FUNCTION 4. BUYING, ASSEMBLING AND SELLING 5. TRANSPORTATION 6. STORAGE AND WAREHOUSES 7. STANDARDISATION AND GRADING 8. MARKETING FINANACE 9. MARKETING RISK 10. MARKETING INFORMATION AND RESEARCH 11. MARKETING MANAGEMENT 12. MARKETING STRATEGY AND PLANNING 13. MARKETING ENVIRONMENT 14. MARKET SEGMENTATION 15. MARKET TARGETING AND POSITIONING 16. PRODUCT PLANNING 17. MANAGING THE PRODUCT DEVELOPMENT 18. PRICING STRATEGY 19. PRODUCT RELATED STRATEGY 20. CONSUMER BEHAVIOUR 21. THE INDIAN CONSUMERS 22. CONSUMERISM 23. LAW RELATING TO SALE OF GOODS 24. THE PROMOTIONAL PROGRAMME 25. SALES PROMOTION 26. ADVERTISING 27. PERSONAL SELLING 28. SALES ORGANISATION 29. SALES FORCE MANAGEMENT 30. CONTROL OF SALES FORCE 31. SALES FORECAST 32. REMUNERATION TO SALESMAN 33. CHANNELS OF DISTRIBUTION-I 34. CHANNELS OF DISTRIBUTION-II 35. MARKETING OF CONSUMER GOODS 36. MARKETING OF INDUSTRIAL GOODS 37. MARKETING OF SECURITIES 38. MARKETING OF AGRICULTURAL GOODS 39. THE MARKETING OF SERVICES 40. REGULATED MARKETS CASE STUDIES 41. ORGANISED MARKETS 42. CO-OPERATIVE MARKETING 43. MARKETING CONTROL 44. INTERNATIONAL MARKETING 45. RURAL MARKETING 46. MARKETING AND SOCIETY 47. E-BUSINESS 48. TOTAL QUALITY MANAGEMNT 49. RECENT TREND IN MARKETING Printed Pages: 594. Bookseller Inventory # 10088

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Bagavathi,R.S.N. Pillai
Published by S. Chand & Company Ltd (2016)
ISBN 10: 8121916976 ISBN 13: 9788121916974
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A - Z Books
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Book Description S. Chand & Company Ltd, 2016. Softcover. Book Condition: New. 5th or later edition. 1. The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. 2. Nine new chapters have been added in this latest edition. 3. The matter is presented in simple and lucid language. 4. Important concepts have been highlighted to enable students for a quick glance. 5. A number of case studies have been included. Contents: 1. MARKET AND MARKETING 2. MODERN MARKETING CONCEPT 3. MARKETING SYSTEM, MARKETING MIX, MARKETING FUNCTION 4. BUYING, ASSEMBLING AND SELLING 5. TRANSPORTATION 6. STORAGE AND WAREHOUSES 7. STANDARDISATION AND GRADING 8. MARKETING FINANACE 9. MARKETING RISK 10. MARKETING INFORMATION AND RESEARCH 11. MARKETING MANAGEMENT 12. MARKETING STRATEGY AND PLANNING 13. MARKETING ENVIRONMENT 14. MARKET SEGMENTATION 15. MARKET TARGETING AND POSITIONING 16. PRODUCT PLANNING 17. MANAGING THE PRODUCT DEVELOPMENT 18. PRICING STRATEGY 19. PRODUCT RELATED STRATEGY 20. CONSUMER BEHAVIOUR 21. THE INDIAN CONSUMERS 22. CONSUMERISM 23. LAW RELATING TO SALE OF GOODS 24. THE PROMOTIONAL PROGRAMME 25. SALES PROMOTION 26. ADVERTISING 27. PERSONAL SELLING 28. SALES ORGANISATION 29. SALES FORCE MANAGEMENT 30. CONTROL OF SALES FORCE 31. SALES FORECAST 32. REMUNERATION TO SALESMAN 33. CHANNELS OF DISTRIBUTION-I 34. CHANNELS OF DISTRIBUTION-II 35. MARKETING OF CONSUMER GOODS 36. MARKETING OF INDUSTRIAL GOODS 37. MARKETING OF SECURITIES 38. MARKETING OF AGRICULTURAL GOODS 39. THE MARKETING OF SERVICES 40. REGULATED MARKETS CASE STUDIES 41. ORGANISED MARKETS 42. CO-OPERATIVE MARKETING 43. MARKETING CONTROL 44. INTERNATIONAL MARKETING 45. RURAL MARKETING 46. MARKETING AND SOCIETY 47. E-BUSINESS 48. TOTAL QUALITY MANAGEMNT 49. RECENT TREND IN MARKETING Printed Pages: 594. Bookseller Inventory # 10088

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R. S. N. Pillai, V. Bagavathi
Published by S Chand Co Ltd, India (2010)
ISBN 10: 8121916976 ISBN 13: 9788121916974
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Book Description S Chand Co Ltd, India, 2010. Paperback. Book Condition: New. Language: N/A. Brand New Book. Bookseller Inventory # AMO9788121916974

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