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Advertising Principles And Practice - Softcover

 
9788121940016: Advertising Principles And Practice

Synopsis

Basics of Advertising * Introduction to Advertising * Role of Advertising in Marketing Mix * Advertising as a Communication Tool

"synopsis" may belong to another edition of this title.

  • PublisherS.Chand & Company Ltd
  • Publication date2012
  • ISBN 10 812194001X
  • ISBN 13 9788121940016
  • BindingPaperback
  • LanguageEnglish

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ISBN 10: 812194001X ISBN 13: 9788121940016
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Published by S. Chand & Company Ltd., 2012
ISBN 10: 812194001X ISBN 13: 9788121940016
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