Synopsis
This book tells how Good Luck -- as opposed to simply luck -- is created, in one's business and life. It talks about a sweet, simple, and compelling story about how to seize opportunity and achieve success in one's life and work. About The Author: Fernando Trias de Bes co-founded and directs the marketing consulting firm Salvetti & Llombart, whose clients include Microsoft, Pepsi, Sony, Bayer, Hewlett-Packard, Credit-Suisse, Dannon, Paramount, Chrysler, Morgan Stanley, Universal, and Oxfam. He is co-author (with Philip Kotler) of Lateral Marketing. Alex Rovira heads Salvetti & Llombart's qualitative division. He has co-authored (with Bernard Dubois) the Spanish language edition of Understanding the Consumer, and his new book The Inner Compass will be published by Spanish publishing house Urano in Spring 2004 (Urano publishes Spanish editions of Who Moved My Cheese, Fish!, and books by Kenneth Blanchard). Both authors are professors at ESADE (Spain), one Europe's most respected business schools. They split their time between Barcelona, Spain and the U.S. Table Of Contents: ?The Encounter ?The Legend Of The Magic Clover ?Finding Good Luck Again ?Some People Who Agree With Us ?Decalogue, Moral Of The Story, And New Origins Of Good Luck Acknowledgments The Authors Special Features: ?Primary: leaders, managers, and employees. ?Secondary: general consumers.
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