Synopsis
Reputed for its clear and practical approach, sekaran offers a framework for conducting research in a scientific manner in all areas of business. Students learn to develop practical knowledge and skills to understand and carry out research projects. This new edition is updated to strengthen areas of the text such as data analysis and to totally refresh the section on the role of technology and the use of statistical packages in research. Examples and scenarios will be updated and the book continues to emphasize managerial relevance and ethical implications throughout. · introduction to research. · scientific investigation. · the research process: the broad problem area and defining the problem statement. · the research process: theoretical framework and hypothesis development. · the research process: elements of research design. · measurement of variables: operational definition. · measurement: scaling, reliability, validity. · data collection methods. · experimental designs. · sampling. · quantitative data analysis. · quantitative data analysis part 2: hypothesis testing. · qualitative data analysis. · the research report.
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