Business Communication Practices: Modern Trends

 
9788126906017: Business Communication Practices: Modern Trends

Business communication practices that are changing overtime, are significant for success of any business. Relying importantly on interpersonal communications and technology, the changing modern trends in business communications focus on the importance of human communication relationships for business communication links, communication skills and development and training programs. While the mass low-end markets, the bottom of the Pyramid, and rural markets are getting the center spread for business realities, globalization with its challenges and outsourcing is changing the business communication scenarios. In 2000 decades, the business management scholars, teachers and trainers, researchers, practitioners, professionals, and educators look forward to changing business communication scenarios for core competencies in business. The present book is a timely publication, aiming at presenting the ongoing paradigm shift in business communication practices in cohesive and understandable pattern. It gives the readers insights about communication realities in the business world. It introduces the readers to business communication typology, contexts and patterns. Highlighting the inflow and outflow of information and sharing with the external and internal links of the business organization, the book discusses the dynamics of business communications in the context of performance and productivity. Besides, Marketing from its various approaches, and Innovations of products and services are also discussed in detail. Apart from these, the role of Advertisement, Public Relations tactics, communication technologies and skills, varied business models and many other related concepts have been analytically dealt with. The present book is offered to the students, researchers, professionals and practitioners with the hope that it will provide not only accessible but exciting study material.

"synopsis" may belong to another edition of this title.

About the Author:

Uma Narula is Ph.D. in Communication from the University of Massachusetts, Amherst, USA. At present she is Director/ Communication Consultant (Research & Training) with Communication Networks (CNET), New Delhi, India. She regularly conducts social and development research on national and international issues and provides communication training to corporate and academic groups. She has published ten books of which she has co-authored three books: Development as Communication (1986); Culture, Politics and Research Programs (1990); New Communication Technologies in Developing Countries (1990). The other seven books exclusively authored by her include: Mass Communication: Theory and Practice (1994); Development Communication: Theory and Practice (1994, revised 1999); Mass Communication Technologies: New Perspectives (2001); Communication Perspectives: Cultural Diffusion, Dynamic and Challenges (2001); Yearnings (Fiction - 2003); Indian Women Across Generations (2005) and Handbook of Communication Models, Perspective and Strategies (2006). She has a number of research publications and articles to her credit. She has been associated with a number of national and international research projects, teaching, and training since 1958.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 69.50
US$ 15.71

Convert Currency

Shipping: US$ 7.33
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Narula Uma
Published by Atlantic Publishers and Distributors
ISBN 10: 8126906014 ISBN 13: 9788126906017
New Quantity Available: 4
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Atlantic Publishers and Distributors. Book Condition: New. pp. xxi + 364 Figures. Bookseller Inventory # 7656708

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.71
Convert Currency

Add to Basket

Shipping: US$ 7.33
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Uma Narula
Published by Atlantic (2013)
ISBN 10: 8126906014 ISBN 13: 9788126906017
New Hardcover Quantity Available: 20
Seller:
Books in my Basket
(New Delhi, India)
Rating
[?]

Book Description Atlantic, 2013. Hardcover. Book Condition: New. Bookseller Inventory # 399329

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.90
Convert Currency

Add to Basket

Shipping: US$ 4.82
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Uma Narula
ISBN 10: 8126906014 ISBN 13: 9788126906017
New Quantity Available: 5
International Edition
Seller:
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-106048

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.08
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Uma Narula
ISBN 10: 8126906014 ISBN 13: 9788126906017
New Quantity Available: 5
International Edition
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-FEB-134500

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.38
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Uma Narula
ISBN 10: 8126906014 ISBN 13: 9788126906017
New Quantity Available: 5
International Edition
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-BOOK-134500

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.38
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Uma Narula
ISBN 10: 8126906014 ISBN 13: 9788126906017
New Quantity Available: 5
International Edition
Seller:
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Book Condition: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB134500

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.43
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

7.

Uma Narula
Published by Atlantic Publishers & Distributors (P) Ltd (2006)
ISBN 10: 8126906014 ISBN 13: 9788126906017
New Hardcover Quantity Available: > 20
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description Atlantic Publishers & Distributors (P) Ltd, 2006. Hardcover. Book Condition: New. Business communication practices that are changing overtime, are significant for success of any business. Relying importantly on interpersonal communications and technology, the changing modern trends in business communications focus on the importance of human communication relationships for business communication links, communication skills and development and training programs. While the mass low-end markets, the bottom of the Pyramid, and rural markets are getting the center spread for business realities, globalization with its challenges and outsourcing is changing the business communication scenarios. In 2000 decades, the business management scholars, teachers and trainers, researchers, practitioners, professionals, and educators look forward to changing business communication scenarios for core competencies in business. The present book is a timely publication, aiming at presenting the ongoing paradigm shift in business communication practices in cohesive and understandable pattern. It gives the readers insights about communication realities in the business world. It introduces the readers to business communication typology, contexts and patterns. Highlighting the inflow and outflow of information and sharing with the external and internal links of the business organization, the book discusses the dynamics of business communications in the context of performance and productivity. Besides, Marketing from its various approaches, and Innovations of products and services are also discussed in detail. Apart from these, the role of Advertisement, Public Relations tactics, communication technologies and skills, varied business models and many other related concepts have been analytically dealt with. The present book is offered to the students, researchers, professionals and practitioners with the hope that it will provide not only accessible but exciting study material. Printed Pages: 338. Bookseller Inventory # 37583

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.88
Convert Currency

Add to Basket

Shipping: US$ 4.69
From India to U.S.A.
Destination, Rates & Speeds

8.

Uma Narula
Published by Atlantic Publishers & Distributors Pvt. Ltd. (2013)
ISBN 10: 8126906014 ISBN 13: 9788126906017
New Hardcover Quantity Available: > 20
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description Atlantic Publishers & Distributors Pvt. Ltd., 2013. Hardcover. Book Condition: New. Printed Pages: 388. Bookseller Inventory # Atlantic-9788126906017

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.88
Convert Currency

Add to Basket

Shipping: US$ 4.69
From India to U.S.A.
Destination, Rates & Speeds

9.

Uma Narula
Published by Atlantic Publishers & Distributors (P) Ltd (2006)
ISBN 10: 8126906014 ISBN 13: 9788126906017
New Hardcover Quantity Available: > 20
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description Atlantic Publishers & Distributors (P) Ltd, 2006. Hardcover. Book Condition: New. Business communication practices that are changing overtime, are significant for success of any business. Relying importantly on interpersonal communications and technology, the changing modern trends in business communications focus on the importance of human communication relationships for business communication links, communication skills and development and training programs. While the mass low-end markets, the bottom of the Pyramid, and rural markets are getting the center spread for business realities, globalization with its challenges and outsourcing is changing the business communication scenarios. In 2000 decades, the business management scholars, teachers and trainers, researchers, practitioners, professionals, and educators look forward to changing business communication scenarios for core competencies in business. The present book is a timely publication, aiming at presenting the ongoing paradigm shift in business communication practices in cohesive and understandable pattern. It gives the readers insights about communication realities in the business world. It introduces the readers to business communication typology, contexts and patterns. Highlighting the inflow and outflow of information and sharing with the external and internal links of the business organization, the book discusses the dynamics of business communications in the context of performance and productivity. Besides, Marketing from its various approaches, and Innovations of products and services are also discussed in detail. Apart from these, the role of Advertisement, Public Relations tactics, communication technologies and skills, varied business models and many other related concepts have been analytically dealt with. The present book is offered to the students, researchers, professionals and practitioners with the hope that it will provide not only accessible but exciting study material. Printed Pages: 338. Bookseller Inventory # 37583

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.88
Convert Currency

Add to Basket

Shipping: US$ 5.86
From India to U.S.A.
Destination, Rates & Speeds

10.

Uma Narula
Published by Atlantic Publishers & Distributors Pvt. Ltd. (2013)
ISBN 10: 8126906014 ISBN 13: 9788126906017
New Hardcover Quantity Available: > 20
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description Atlantic Publishers & Distributors Pvt. Ltd., 2013. Hardcover. Book Condition: New. Printed Pages: 388. Bookseller Inventory # Atlantic-9788126906017

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.88
Convert Currency

Add to Basket

Shipping: US$ 5.86
From India to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book