Rajinikanth is one of the most popular film actors from South India. A devout and self-disciplined individual, his journey from humble beginnings to superstardom is a true rags-to-riches story. An embodiment of strong human values and a cult figure par excellence, the way he conducts himself and manages his career is both distinctive and inspiring.
This book offers an original and insightful take on brand management, using Rajinikanth’s superstardom as a model for building and sustaining a successful brand.
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Balasubramanian, P. C.
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Rajinikanth is one of the most popular Film actors from South India. A devout,self disciplined human being.a rags to riches story.an embodiment of human values.a cult figure par excellence.the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement,using Rajinikanth's superstardom as a model for building and sustaining a successful brand. Seller Inventory # 9788129120595
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