Having winning strategies is very important for a company. Executing these strategies is the key to business. Studies have shown that most companies fail more on account of their inability to implement strategies than, perhaps, their not being able to have the right strategies. Here comes the role of management control. Under the management control system, managers play a key role in implementing the company's strategies. In fact, they influence other members of the organisation/company in executing this task. Imperfect design or inadequate implementation can even result in failure to achieve the objectives of the organisation. This keeps the managers on tenterhooks. They should have a clear understanding of the management control system. According to studies, though many organizations have been making efforts for improving their performance through conventional methods, like lower-cost, improved quality, etc., they have not identified any strategic processes. Many of them do not link their performance management systems to strategy. Current trend is that most innovative companies implement management control more effectively than their lesser innovative counterparts. This shows the need for management control and innovation. This book makes a study of the issues pertaining to management control, which will be useful for both practicing managers and students of management.
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Dr. Y Satyanarayana is ONGC Chair Professor and Area Chair person, Infrastructure Development in Administrative Staff College of India, Hyderabad. Dr. Stayanarayana holds a Bachelor's Degree in Mechanical Engineering and a Master's Degree in Business Administration from Osmania University and PhD from Pune University. He was Senior Fulbright Fellow at Harvard Business School, Kellog School of Management and Transportation Centre at North Western University, USA. He attended a Computer Based Management Information Systems Programme for about 6 months in Bangkok under the United Nations Development Programme. He has been an Examiner of PhD Dissertations for the Indian Institute of Management, Bangalore; Regional Engineering College, Warangal; Pune and Shivaji Universities. Dr. Y Satyanarayana authored several articles in professional journals and two books entitled, "Energy and Environment - Diesel Economy and Emissions Control Road Transport" and "Fleet Maintenance Management - Strategies and Practices." He was Executive Director for about 20 years in APSRTC, Hyderabad, which has a fleet of about 20,000 buses and is the biggest transport undertaking in the world. Dr. Y Satyanarayana was President of the Hyderabad Management Association for 2 years, from 1991 to 1993. Dr. Y Satyanarayana has served as the Chairman of the Standing Committee (Technical) of the Association of State Road Transport Undertakings in India; Faculty of the Central Institute of Road Transport, Pune and as its Director for a short period. He has been on the Governing Council of CIRT, Pune for over 10 years and on the Board of Uttar Pradesh State Road Transport Corporation and several Auto Ancillaries. Dr. Y Satyanarayana's awards include Bharat Ratna Sir M Vishweshrayya Award for outstanding contribution in the field of Engineering in 1992, and the Federation of AP Chamber of Commerce and Industry award for the best Engineer and Scientist in 1984.
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