Synopsis
Overview: the new, seventh edition of introduction to retailing, international edition combines the text's signature in-depth coverage of fundamental retailing principles with cutting-edge updates on the latest trends and practices in today's fast-paced retail market. Packed with real-world examples and behind-the-scenes insights, the text vividly captures the excitement of the high-energy retail trade, with special emphasis on the impact of the internet and continuing changes in the global economy. Authors lusch, dunne and carver draw on their expertise as seasoned instructors and retail authorities, including abundant, real-world examples and case studies to help students understand the intricacies of retail management. Endorsed by the national retailing federation, introduction to retailing, 7e, international edition features a conversational writing style and a vibrant, full-color format with strong student appeal, as well as a streamlined structure of just 14 chapters that can eas
"synopsis" may belong to another edition of this title.