Internet Marketing: Strategy, Implementation and Practice, 3/e

 
9788131725191: Internet Marketing: Strategy, Implementation and Practice, 3/e
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Internet marketing is a comprehensive guide to how organisations can use the internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third e

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9780273643098: Internet Marketing: Strategy, Implementation and Practice

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ISBN 10:  0273643096 ISBN 13:  9780273643098
Publisher: Financial Times Management, 2000
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