Key Management Models - Travel Exclusive - Softcover

Marcel Van Assen

Softcover

ISBN 10: 8131729338 ISBN 13: 9788131729335

Publisher: Pearson Education, 2009

Synopsis

Description Key Management Models , Second Edition brings together 61 oftoday's most widely-used management tools in one concise,practical, up-to-the-minute handbook for working businessprofessionals. In 61 brief, straight-to-the-point chapters, thisbook demystifies both classic and leading-edge tools for optimizingstrategy, tactics, and operations in areas ranging from supplychains to marketing. The authors summarize the "big idea" behindevery tool, then briefly describe exactly when and how to use it.Drawing on decades of experience as consultants, they also offerrealistic insight into each tool's limitations and drawbacks. Aglobal best-seller in its first edition, this book has beenthoroughly revised from start to finish. Twenty-seven newmanagement models have been added, ranging from strategic humancapital planning to innovation circles, value stream mapping toKotter's Eight Phases of Change. In addition to eliminatingobsolete models, the authors have thoroughly updated their coverageof dozens of widely-used approaches, including benchmarking,process redesign, BCG Matrix, Kotler's 4Ps, SWOT,7S,Porter's FiveForces, balanced scorecards, competing values, scenario planning,and many more. Whether you're a manager who must apply unfamiliarmodels and decode unfamiliar jargon, a consultant starting a newproject, or an MBA candidate preparing for a career, you'll rely onthis book constantly - today, and for years to come. For Sale in Indiansubcontinent only 61 indispensable management tools, explained concisely in plain English: the big idea, when to use it, how to use it, and when NOT to use it - with real-world examples Expanded with 27 new models, from value innovation to factory gate pricing Offers updated, straight-to-the-point introductions to classic models such as BCG Matrix, Kotler,s 4Ps, SWOT, 7S, benchmarking, and many more Ansoff's product market grid. The BCG matrix. Blue ocean strategy. Competitive analysis: Porter's five forces. Core competencies. Grei

Edition details

• Publisher: Pearson Education
• Publication date: 2009
• Language: English
• ISBN 10: 8131729338
• ISBN 13: 9788131729335
• Binding: Paperback
• Edition number: 2
• Number of pages: 272