Designing Messages for Development Communication - Hardcover

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9788170362500: Designing Messages for Development Communication

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About the Author

Bella Mody (Ph.D., Gujarat University; M.A., University of Pennsylvania; B.A. Ranchi University) served as chair of the International and Development Communication Division of ICA from 1999 to 2001 and is a consultant to international and nongovernmental organizations. Her research interests include international media, communication technology application in developing countries, and gender, ethnicity, and class.

Review

`the author has done a very good job of turning development (support) communication `common sense′ into `practical academic sense′. She has shown in a practical way that it is not enough only to propound high-sounding academic theories about commonsense-based participatory development communication and then fail to show how they work in real life, as many of us have done and continue to do. The author has married theory to practice by showing media practitioners how it can/has been done.′ - Media Development

`It is a solid written and formulated booklet summarizing the contents of all chapters one by one in its summary, concluding that the implementation of the audience participation-based development commnication method depends on whether the media production team is actually charged with communication to promote participation in national transformation.... The book will be of great help to those who work in the field on the facilitating level, training people to be future trainers in the field of development supporting communication.′ - Massacommunicatie

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