Sustaining Business in Turbulent Times: The Indian Perspective - Softcover

Biswajeet Pattanayak

Softcover

ISBN 10: 8174469354 ISBN 13: 9788174469359

Publisher: Excel Books, 2011

Synopsis

Battered by contracting markets and frozen credit, many businesses today are fighting for survival. But survival cannot be the goal. Rather, the emphasis should be on how to thrive through the hurdles. More often in turbulent times, the temptation is to batten down the hatches and seek safety by focusing on what can be controlled. Typically that amounts turning inward and acting defensively to avoid damage and minimize risk. Managing through turbulent times requires organizations to adopt a tricky balancing act of managing costs while sustaining business performance. But cost reduction need not necessarily mean short-term gains as sometimes it is followed by long-term difficulties. Tough decisions made now can lead to sustainable improvements and can help position the business effectively to take advantage of future opportunities. These being the general notion conceived across the world, what stand Indian managers have taken would be interesting to explore. Indian economy is already on the gallop, and yet it still maintains a conservative attitude. This book aims at reflecting different management perspectives adopted in India and Nepal to thrive through the turbulent times. The book comprises of 32 articles in four sections; namely, Managing People, Managing Finance, Managing Market and Supply Chain and Managing Knowledge and Governance.

About this edition

• Publisher: Excel Books
• Publication date: 2011
• ISBN 10: 8174469354
• ISBN 13: 9788174469359
• Binding: Paperback
• Number of pages: 386
• Editor: Biswajeet Pattanayak, Phalgu Niranjana, Kalyan Shankar Ray, Sasmita Mishra