Cricket Inc. or Cricket Money. Muscle and Marketing - Softcover

Arora, Pawan

Softcover

ISBN 10: 8174766200 ISBN 13: 9788174766205

Publisher: Ubs Publishers' Distributors (P) Ltd.

Synopsis

This book is a question put to all the fans of cricket and to a nation which prides itself on being cricket crazy and claims cricket to be its religion. How much are we to compromise with the ethos of a game to commercialize it? we are yet to do away with the already existing evils of betting, match-fixing, corrupt officials, rigged selection process, etc. And we are adding more vice to it than virtue. Cricket is on a sticky wicket today. Apart from the rare spark of sportsman spirit which you might still see here and there, cricket is in news for all the wrong reasons. Money rules the game; muscle dictates what and who will find place in the game; and marketing is running the show for cricket.

About this edition

• Publisher: Ubs Publishers' Distributors (P) Ltd.
• ISBN 10: 8174766200
• ISBN 13: 9788174766205
• Binding: Paperback