The New Strategic Brand Management: Creating And Sustaining Brand Equity Long Term - Softcover

Jean-Noel Kapferer

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9788175542914: The New Strategic Brand Management: Creating And Sustaining Brand Equity Long Term

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9780749450854: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)

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ISBN 10:  0749450851 ISBN 13:  9780749450854
Publisher: Kogan Page, 2008
Softcover