Synopsis
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand-new or old-must be managed, nurtured, exploited and, when necessary, changed. Understanding Brands is for those who know that brand management is crucial but don't know how to go about it.
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About the Author
Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consultancy firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. He has developed an international reputation as one of the leading experts in these challenging areas, working hands-on with clients around the world. He is the author of Key Marketing Skills, Global Account Management and Key Account Management in Financial Services (all published by Kogan Page).
Review
""Understanding Brands is an excellent basic primer which is especially recommended for small business owners and novice marketers."" -- Library Bookwatch ""Library Bookwatch""
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Creating Success: Understanding Brands
Seller: Books in my Basket, New Delhi, India
Seller rating 5 out of 5 stars
Soft cover. Condition: New. ISBN:9788175543119. Seller Inventory # 2425483