Consumer Behaviour and Rural Marketing in India

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9788177082159: Consumer Behaviour and Rural Marketing in India

The ultimate objective of all production is consumption. A free market economy provides freedom to the consumers to buy and consume goods of their choice. The buying preferences of consumers send signals to producers to produce various commodities in required quantities. Producers, therefore, produces only those commodities which are desired by the consumers. In India, consumer behavior has changed in recent years owing to enhanced awareness, information technology, and, more importantly, governmental intervention through legislations. India's rural consumers account for about 73 percent of the total consumers. In recent years, the lifestyle of a large number of rural consumers in India has changed dramatically and continues to do so. The buying behavior of the rural consumers is influenced by several factors, such as socio-economic conditions, cultural environment, literacy level, occupation, geographical location, efforts on the part of sellers, exposure to the media, etc. This book examines the buying behavior of India's rural masses and the diverse factors which influence their choices. The work is useful for understanding the Indian rural consumer psyche in order to formulate an appropriate marketing strategy.

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Agrawal Meenu
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ISBN 10: 8177082159 ISBN 13: 9788177082159
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Book Description New Century Publications. Book Condition: New. pp. xvi + 200. Bookseller Inventory # 8370514

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Book Description New Century Publications. Hardcover. Book Condition: New. The rural consumers in India account for about 73 percent of the total consumers. In recent years, the lifestyle of a large number of rural consumers in India has changed dramatically and the process of change is on. The buying behaviour of the rural consumers is influenced by several factors such as socio-economic conditions, cultural environment, literacy level, occupation, geographical location, efforts on the part of sellers, exposure to media etc. The consumer movement in India till now has been confined to the middle class citizens in urban areas. It has yet to spread among the masses in rural areas. This book is an effort to understand buying behaviour of rural masses which is influenced by a host of diverse factors. The work is useful to understand the Indian rural consumer psyche in order to formulate an appropriate marketing strategy. Bookseller Inventory # NewCentury-9788177082159

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Meenu Agrawal
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Book Description New Century Publications. Hardcover. Book Condition: New. The rural consumers in India account for about 73 percent of the total consumers. In recent years, the lifestyle of a large number of rural consumers in India has changed dramatically and the process of change is on. The buying behaviour of the rural consumers is influenced by several factors such as socio-economic conditions, cultural environment, literacy level, occupation, geographical location, efforts on the part of sellers, exposure to media etc. The consumer movement in India till now has been confined to the middle class citizens in urban areas. It has yet to spread among the masses in rural areas. This book is an effort to understand buying behaviour of rural masses which is influenced by a host of diverse factors. The work is useful to understand the Indian rural consumer psyche in order to formulate an appropriate marketing strategy. Bookseller Inventory # NewCentury-9788177082159

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Meenu Agrawal
Published by New Century Publications (2009)
ISBN 10: 8177082159 ISBN 13: 9788177082159
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Book Description New Century Publications, 2009. Hardcover. Book Condition: New. The ultimate objective of all production is consumption for the satisfaction of varied needs of man. A free market economy provides freedom to the consumers to buy and consume goods of their choice. Buying preferences of the consumers send signals to the producers to produce various commodities in required quantities. Producers, therefore, produces only those commodities which are desired by the consumers. Consumer behaviour is related to likes and dislikes and expectations of the consumers. Consumer behaviour has changed in recent years owing to enhanced awareness, information technology and more importantly governmental intervention through legislations. Thus, the manufacturers are more cautious in dealing with consumers of their respective products. The rural consumers in India account for about 73 percent of the total consumers. In recent years, the lifestyle of a large number of rural consumers in India has changed dramatically and the process of change is on. The buying behaviour of the rural consumers is influenced by several factors such as socio-economic conditions, cultural environment, literacy level, occupation, geographical location, efforts on the part of sellers, exposure to media etc. The consumer movement in India till now has been confined to the middle class citizens in urban areas. It has yet to spread among the masses in rural areas. This book is an effort to understand buying behaviour of rural masseswhich is influenced by a host of diverse factors. The work is useful to understand the Indian rural consumer psyche in order to formulate an appropriate marketing strategy. CONTENTS CONTENTS 1. Emergence of Rural India - Rural Development in India: Institutional Framework; Rural Infrastructure Development Fund (RIDF); Rural Employment; Rural Industries; Education and Training in Rural Areas; Rural Health and Family Welfare; Rural Sanitation and Cleanliness; Rural Electrification; Rural Water Supply; Rural Transport; Rural Telephony; Rural Women Welfare and Empowerment; Scheduled Caste Sub-plan and Tribal Sub-Plan; Disability Persons; Older Persons; Bharat Nirman: The Six Components. 2. Consumer Behaviour: Theoretical Settings - Introduction; Lifestyle of Consumers; Inter-disciplinary Dimensions of Consumer Behaviour; Existing Literature on the Subject. 3. Rural Marketing: Field Surveys - Introduction; Concepts Defined; Methodological Issues. 4. Profiles of Sampled Areas - Socio-economic Characteristics of Uttar Pradesh; Demographic Profile; Transport and Communication; Employment; Finances; Education; Caste System; Social Welfare Schemes; Language; Social Relations; Western Uttar Pradesh; Ghaziabad District. 5. Characteristics of Consumer Behaviour - Introduction; Characteristics of Buying Behaviour; Factors Affecting the Consumer Behaviour; Rights of Consumers; Problems of Consumers. 6. Communications and Rural Marketing Strategies - Introduction; Communication Process and its Impact; Rural Marketing Strategy; Problems in Rural Marketing. 7. Strategies for Protection of Consumers - Protection of Consumers; Administrative and Legislative Measures; Complaints and Grievances; Consumer Protection Act, 1986; Jurisdiction of the National Commission; Composition of the State Commission; Jurisdiction of State Commission; District Forum; Role of the Government in Consumer Protection; Result of Survey of the Study Area. 8. Conclusions and Suggestions - Changes in Consumer Behaviour; Rural Consumers in India; Study Area; Role of Communications; Problems in Rural Marketing; Consumer Protection in India; Findings of the Study; Suggestions. Printed Pages: 218. Bookseller Inventory # 58596

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Meenu Agrawal
Published by New Century Publications (2009)
ISBN 10: 8177082159 ISBN 13: 9788177082159
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Book Description New Century Publications, 2009. Hardcover. Book Condition: New. The ultimate objective of all production is consumption for the satisfaction of varied needs of man. A free market economy provides freedom to the consumers to buy and consume goods of their choice. Buying preferences of the consumers send signals to the producers to produce various commodities in required quantities. Producers, therefore, produces only those commodities which are desired by the consumers. Consumer behaviour is related to likes and dislikes and expectations of the consumers. Consumer behaviour has changed in recent years owing to enhanced awareness, information technology and more importantly governmental intervention through legislations. Thus, the manufacturers are more cautious in dealing with consumers of their respective products. The rural consumers in India account for about 73 percent of the total consumers. In recent years, the lifestyle of a large number of rural consumers in India has changed dramatically and the process of change is on. The buying behaviour of the rural consumers is influenced by several factors such as socio-economic conditions, cultural environment, literacy level, occupation, geographical location, efforts on the part of sellers, exposure to media etc. The consumer movement in India till now has been confined to the middle class citizens in urban areas. It has yet to spread among the masses in rural areas. This book is an effort to understand buying behaviour of rural masseswhich is influenced by a host of diverse factors. The work is useful to understand the Indian rural consumer psyche in order to formulate an appropriate marketing strategy. CONTENTS CONTENTS 1. Emergence of Rural India - Rural Development in India: Institutional Framework; Rural Infrastructure Development Fund (RIDF); Rural Employment; Rural Industries; Education and Training in Rural Areas; Rural Health and Family Welfare; Rural Sanitation and Cleanliness; Rural Electrification; Rural Water Supply; Rural Transport; Rural Telephony; Rural Women Welfare and Empowerment; Scheduled Caste Sub-plan and Tribal Sub-Plan; Disability Persons; Older Persons; Bharat Nirman: The Six Components. 2. Consumer Behaviour: Theoretical Settings - Introduction; Lifestyle of Consumers; Inter-disciplinary Dimensions of Consumer Behaviour; Existing Literature on the Subject. 3. Rural Marketing: Field Surveys - Introduction; Concepts Defined; Methodological Issues. 4. Profiles of Sampled Areas - Socio-economic Characteristics of Uttar Pradesh; Demographic Profile; Transport and Communication; Employment; Finances; Education; Caste System; Social Welfare Schemes; Language; Social Relations; Western Uttar Pradesh; Ghaziabad District. 5. Characteristics of Consumer Behaviour - Introduction; Characteristics of Buying Behaviour; Factors Affecting the Consumer Behaviour; Rights of Consumers; Problems of Consumers. 6. Communications and Rural Marketing Strategies - Introduction; Communication Process and its Impact; Rural Marketing Strategy; Problems in Rural Marketing. 7. Strategies for Protection of Consumers - Protection of Consumers; Administrative and Legislative Measures; Complaints and Grievances; Consumer Protection Act, 1986; Jurisdiction of the National Commission; Composition of the State Commission; Jurisdiction of State Commission; District Forum; Role of the Government in Consumer Protection; Result of Survey of the Study Area. 8. Conclusions and Suggestions - Changes in Consumer Behaviour; Rural Consumers in India; Study Area; Role of Communications; Problems in Rural Marketing; Consumer Protection in India; Findings of the Study; Suggestions. Printed Pages: 218. Bookseller Inventory # 58596

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Book Description New Century Publications. Hardback. Book Condition: new. BRAND NEW, Consumer Behaviour & Rural Marketing in India, Meenu Agrawal, The rural consumers in India account for about 73 per cent of the total consumers. In recent years, the lifestyle of a large number of rural consumers in India has changed dramatically and the process of change is on. The buying behaviour of the rural consumers is influenced by several factors such as socio-economic conditions, cultural environment, literacy level, occupation, geographical location, efforts on the part of sellers, exposure to media etc. The consumer movement in India till now has been confined to the middle class citizens in urban areas. It has yet to spread among the masses in rural areas. This book is an effort to understand buying behaviour of rural masses which is influenced by a host of diverse factors. The work is useful to understand the Indian rural consumer psyche in order to formulate an appropriate marketing strategy. Bookseller Inventory # B9788177082159

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Meenu Agrawal
Published by New Century Publications, India (2009)
ISBN 10: 8177082159 ISBN 13: 9788177082159
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Book Description New Century Publications, India, 2009. Hardcover. Book Condition: New. HARDCOVER Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. General. Book: NEW, New. Bookseller Inventory # 67978817708215900. Bookseller Inventory # 67978817708215900

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Meenu Agrawal
Published by New Century Publications, India (2009)
ISBN 10: 8177082159 ISBN 13: 9788177082159
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Book Description New Century Publications, India, 2009. Hardback. Book Condition: New. Language: English . Brand New Book. The ultimate objective of all production is consumption. A free market economy provides freedom to the consumers to buy and consume goods of their choice. The buying preferences of consumers send signals to producers to produce various commodities in required quantities. Producers, therefore, produces only those commodities which are desired by the consumers. In India, consumer behavior has changed in recent years owing to enhanced awareness, information technology, and, more importantly, governmental intervention through legislations. India s rural consumers account for about 73 percent of the total consumers. In recent years, the lifestyle of a large number of rural consumers in India has changed dramatically and continues to do so. The buying behavior of the rural consumers is influenced by several factors, such as socio-economic conditions, cultural environment, literacy level, occupation, geographical location, efforts on the part of sellers, exposure to the media, etc. This book examines the buying behavior of India s rural masses and the diverse factors which influence their choices. The work is useful for understanding the Indian rural consumer psyche in order to formulate an appropriate marketing strategy. Bookseller Inventory # AAG9788177082159

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