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The text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, marketing in the 21st century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from evans and berman: comprehensive topical coverage, colorful design, cases, career material, etc. Part 1. An introduction to marketing in the 21st century part 2. Broadening the scope of marketing part 3. Consumer analysis. Understanding and responding to diversity in the marketplace part 4. Product planning part 5. Distribution planning part 6. Promotion planning part 7. Price planning part 8. Marketing management
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- PublisherWILEY
- Publication date2003
- ISBN 10 8177223828
- ISBN 13 9788177223828
- BindingPaperback
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