Wiley India Integrated Retail Management - Softcover

James R.Ogden

Softcover

ISBN 10: 8177225111 ISBN 13: 9788177225112

Publisher: Wiley India, 2005

Synopsis

This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples. E-tailing coverage appears at appropriate points throughout the text so that students recognize that it uses many of the same business models as traditional retailing. The Sherwin-Williams Continuing Case allows students to apply what they have learned to a real business with numerous company-operated retail locations, as well as many independent retailers. Cases (one per chapter) range in length and focus by covering small, medium, and large retailers, such as Best Buy, Guilford Home Furnishings, and The Container Store. A flowchart at the beginning of every chapter reinforces the authors' integrated retail management framework and helps students visualize the larger scale and flow of operations at a typical retail establishment.

Edition details

• Publisher: Wiley India
• Publication date: 2005
• Language: English
• ISBN 10: 8177225111
• ISBN 13: 9788177225112
• Binding: Paperback