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D. Israel is Assistant Professor (Marketing Area), in the School of Business and Human Resources at XLRI Jamshedpur. Prior to joining XLRI, he had taught at the Institute of Management Technology (IMT), Ghaziabad and at Karunya University, Coimbatore. His areas of interests include Business Research Methods, Marketing Research, Data Analysis for Marketing Decisions and Service Loyalty Measurements. He has conducted several development programmes on the Application Statistical Tools through SPSS, has published several articles in refereed journals and has presented papers in the marketing conferences in both India and abroad.
The book fills gaps in the social researcher’s repertoire as not many books are available that contains so many data analysis tools... step-by-step procedures in simple English are a major attraction of the book... it has a comprehensive question bank, assumes little knowledge of statistics on the part of the reader and is also helpful for marketing research professionals and organisations, consultancies and organisations of economic research.
Author: The Financial ExpressIt is a useful manual for non-statisticians for carrying out statistical tests in different fields.
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Book Description Condition: New. Book is in NEW condition. Seller Inventory # 8178298759-2-1
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-8178298759-new