The new edition of this book provides in-depth and enriched insights into all the functional areas of Retail Management. It comprehensively blends the global and Indian retailing scenarios and the trends and growth prospects for the retail industry in India. It explores the subject extensively from basic retail topics like location planning and store planning to the current-age global themes like multichannel retailing and international retailing along with appropriate illustrations and cases. While elucidating retail store operating principles vividly, it also underscores the significance of the impact of technology & automation in today s retailing. The book will serve as a suitable text for students specializing in retailing and as valuable reference for working professionals in this sector.
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Dr. Gibson G. Vedamani, a doctorate in Retail Management from Symbiosis International University, currently serves as a consultant to various retailing organizations, handling a portfolio of diverse categories. He was the founding CEO of Retailers Association of India and presently serves on its advisory board. He has worked in significant positions in renowned retail organizations like Bata, Shoppers Stop and Reliance Webstore. He is a visiting faculty for Retail Management at the Prin. L. N. Welingkar Institute of Management Development and Research and the Jamnalal Bajaj Institute of Management Studies, Mumbai. He has received the Dewang Mehta Award for the Best Teacher in Retail Management, FICCI s Retailers Retailer Award and IBS Award for Excellent Contribution to the Retail Industry in India.
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